An Under-Graduate Programme that allows students to gain basic concepts and knowledge in core subjects related to the fashion communication, branding and promotion, its related business and industry, and allied studies related to eventual specialization in fashion communication. The programme includes basics of design, drawing, and fashion studies, principles of marketing, fashion styling, fashion journalism and portfolio development. Hence, the fashion communication programme allows students to master the skills necessary for professional success. Students will learn to apply critical decision making tools and practical experience into solving problems in various applications associated with fashion business.

Such a programme ensures that each professional, although specifically qualified for a particular specialization area, is also able to interact competently with other non-specialized areas of functioning necessary for an effective Fashion Communication. The programme inculcates functioning within the context of Communication in Fashion industry as a responsible member of a core team.