Product or object design is as old as the human civilization. The evolution of the profession of Industrial Design, however, is rooted in the industrial revolution of the late 19th to 20th century, whereby industrially manufactured products were to attain humane and artistic attributes. In an age of rapid social, technological and cultural transformations, effective training of the new designer must be based on creative and practical concerns of maximum relevance involving issues that are local and global simultaneously.

The primary aim of the programme is to foster wholesome design experience through an interdisciplinary process of teaching and training. Theoretical, technological and managerial inputs, which are dealt with through various courses, seminars and workshops are all directed towards this central goal. The determination to take professional design approach to the interpretation of culture and to use design as a tool for cultural enrichment is the focal point of the programme. Academic exposure while concerning itself with broad phenomena such as sustainability, etc. is at the same time highly relevant to the urgent issues concerning technical, manufacturing and marketing aspects of the industrial world of today. The programme maintains close links with the industry, both in order to keep in touch with the latest developments in industrial processes, and to ensure that the course remains relevant and comprehensive.

Career opportunities for the students passing out of this programme are varied. It includes working for the industry, design or architectural studio or setting up an independent practice in design and architecture.