Executive Post Graduate Diploma in Industrial Marketing aims at enhancing the managerial competence and prepares the participants for Industrial Marketing or marketing of goods and services from one business to another. With an increasingly challenging business environment, organizations are under pressure to perform. The sales and marketing function is probably the most affected under the current economic scenario.

The Programme on Industrial Marketing provides in-depth case studies geared to the needs of marketing managers and other executives. Typically, companies generate higher sales volume from industrial sales than from consumer sales. Therefore, it is imperative for them to develop and follow effective marketing strategies to serve their industrial customers effectively.