Institute of Integrated Marketing Communication & Management - PGP In Integrated Marketing Communication Management + MBA (Mark

PGP In Integrated Marketing Communication Management + MBA (Mark

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Course Details

[Suggestion]

To provide a comprehensive view of the theoretical and practical aspects in Integrated Marketing Communications.
To ensure that students obtain an extensive and in-depth knowledge of the disciplines.
To explain the techniques and approaches for the analysis, planning, implementation, delivery and evaluation of the marketing communication process.
To provide students with an insight into each of the six primary promotional mix, i.e. advertising, direct marketing, internet and mobile marketing, sales promotion, public relations & personal selling. To explain the interdependence and the significance of mixed media.
To prepare students for a career in Integrated Marketing Communications and for further study for professional qualifications. To specialize students in any one of the Marketing Communication discipline.

Course Specialisaton

[Suggestion]

Marketing Communication & Marketing

Eligibility

[Suggestion]

Graduate

Other Details

[Suggestion]

Seats

Costs

3.80 lac + Taxes (as applicable) + 1,10,000

Affliated To

Placement Assistance

The Institute seeks to create industry ready professionals by providing quality education in a corporate environment. Institute's strong link with Events and Entertainment Management Association (EEMA), Rural Marketing Association of India (RMAI) and other Multinational & National corporategives it an edge in the market place. The Institute serves as a platform to establish the best fit between the students and the corporate entities. Its goal is to identify the competencies required by prospective employers and develop the same in its student's right from the day one.

All the programs have built in paid Internships to facilitate real world exposure to students so that they can interweave the learning from their classrooms in the real world. This provides a more holistic knowledge base that connects theory and practice.

Scholarship

Graduation score 90% and above - 100% waiver of first trimester tuition fees
Graduation score 75.1%-89.99% 75% waiver of first trimester tuition fees

Educational Loan

Hostel Facility

Career Opportunities In

[Suggestion]

Advertising

Admission Information

[Suggestion]

Admission Test

yes

Admission Process

Admission Test + GD + PI

Application Fee

Rs.500

Application to be send to

D-185, B & C Main Road Okhla Industrial Area, Phase 1 New Delhi-110020