Diploma in Digital Marketing addresses the changing needs of today’s business world that demands immense knowledge of the digital space. The marketing industry is undergoing a fundamental transformation where business houses are increasingly shifting their attention from traditional marketing--television, radio, and print publications--to the internet, wireless devices, and other digital media for reaching out to their customers as the latter is exposed to multiplicity of media in today’s environment. Today, companies must connect with customers and other businesses through digital channels and adapt their marketing mix in order to succeed. Trends show that digital marketing budgets of companies are increasing substantially, and digital media campaigns are becoming an important element of corporate marketing communication plans. This program focuses on helping students to become marketers who can build and sustain successful, integrated digital media marketing programs. Marketing professionals with expertise in this area are invaluable assets to any organization as emerging technology continues to affect the manner in which marketing is practiced nowadays.

Sales & Marketing

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