Institute of Integrated Marketing Communication & Management
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Diploma in Direct & Digital Marketing + BBA (D-DM + BBA)
Course Details

At IIMCM, BBA has multi-fold benefits- a student not only is awarded a degree, a UGC recognised university, but also receives three diplomas from IIMCM in three years. In other words, a student stands to gain multiple advantages and broad based learnings. The first diploma in Sales and Marketing in the first year hones the skills in sales and marketing that are very important areas of the business world. The second, Diploma in Digital Marketing, is in sync with the changing needs of today’s business world that demands knowledge of the digital space. The third diploma in the third year, Diploma in Finance and Accounting, takes the student through the fundamentals of financials and costing and understand the life blood of the business as represented by money.

The BBA degree that a student will complete simultaneously in the three years will be delivered in contact class mode and will be awarded as a regular degree. It is a Government approved UGC recognised degree and enables the students to apply for Government universities for higher education, autonomous colleges and universities, Government jobs, and CAT/MAT exams.

Course Specialisaton
  • Direct & Digital Marketing
  • Eligibility
    10+2
    Other Details
    Seats
    Costs
    1.3 lac + Taxes (as applicable) + 90000
    Affliated To
    Placement Assistance

    The Institute seeks to create industry ready professionals by providing quality education in a corporate environment. Institute's strong link with Events and Entertainment Management Association (EEMA), Rural Marketing Association of India (RMAI) and other Multinational & National corporategives it an edge in the market place. The Institute serves as a platform to establish the best fit between the students and the corporate entities. Its goal is to identify the competencies required by prospective employers and develop the same in its student's right from the day one.

    All the programs have built in paid Internships to facilitate real world exposure to students so that they can interweave the learning from their classrooms in the real world. This provides a more holistic knowledge base that connects theory and practice.

    Scholarship
    • Graduation score 90% and above - 100% waiver of first trimester tuition fees
    • Graduation score 75.1%-89.99% 75% waiver of first trimester tuition fees
    Educational Loan
    Hostel Facility
     
    Career Opportunities In

    Admission Information
    Admission Test
    yes
    Admission Process
    Admission Test + GD + PI
    Application Fee
    Rs.500
    Application to be send to
    D-185, B & C Main Road Okhla Industrial Area, Phase 1 New Delhi-110020
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