G.C.R.G. Memorial Trusts Group of Institutions

The course curriculum of a three year B.B.A Course is so designed that it provides the students a basic understanding about Management skills and trains them in effective communication skills. The programme also inculcates entrepreneurship skills in students. With this kind of curriculum, students are better poised to explore various opportunities that they have in management profession. The course covers basic business economics, mathematics, accounting, computer fundamentals, management theory and practice, marketing management, knowledge about the country’s economy, human resource management, financial management, business law, communication skills, personality development etc. Some institutes also offer a specialization to students in the last year. Otherwise, the course is generalist in nature.