The BBA curriculum is designed to provide industry with young managers for entry level positions for their first experience in a corporate role. The curriculum as currently envisaged, offers students a choice of specialization in marketing and/or finance roles in the 3rd year of their program.

With the phenomenal growth in the Indian Economy and the rise of the home grown multinationals, commercial enterprise today is looking at people to take up responsibility at entry levels who are flexible and adaptive to their business environment as well as sensitive enough to respond to the challenges being offered in an increasingly competitive global environment with multifaceted skill sets backed up by a rigorously honed knowledge base. The BBA program has been tailor made to fill in this need. Through a practical approach towards the syllabus, guided by the faculty from the industry itself, students are prepared for the real corporate world. Innovative methods of teaching consisting of case study discussions, presentations, classroom debates and role plays are used to make the classroom experience an invigorating one.